The Importance and Advantages of email marketing in 2021.

There are so many digital marketing tools and tactics but you may be thinking about what is the importance of email marketing?

Yes! Email marketing is a cost-effective marketing tool, that comes in high return with your sales. It would be highly profitable in your business. Email marketing campaigns are very easy to execute. Email automatization can help you send you emails 24/7 without your involvement you just need to do the initial setup and everything will be going so smoothly. Yet, most companies making email marketing mistakes over again and again, in this article I will guide you on how can you avoid those mistakes to run your campaign effectively and smoothly.

  • Advantages of Email Marketing:

There are so many benefits of email marketing in digital marketing here are some of the following.

  • Cost Effective:

Email marketing is the most effective way to engage your targeted audience. If you want to increase your sales through digital marketing so email marketing is the best channel for you.

  • Best Marketing Channel:

As compared to other marketing channels email marketing generates better results for your business.

  • High Return:

 Email marketing conversion rate is 66% and it yields the highest return on your investment (ROI).

  • ROI:

On every 1 dollar that you spent on Email marketing, you can earn up to 44$.

  • More Beneficiary:

In acquiring new customers it deemed 40 times more beneficiary as compared to social media.

  • Brand Awareness:

Email marekting improves brand awareness. It increase recogniton and attract new customers.

  • Engage more customers:

By email marketing you can reach engage more mobile customers.

  • Increase traffic on website:

Email can increase traffic to your website. That is the plus point it would boost your sales.

  • Reach global Audience:

Through email marketing you can reach global audience.

  • Easy to meausre:

 Most of the email marketing software providers allow you to track open, click-through and conversion rates.

  • Build Reputation:

You can share your email content and build your reputation, It may help new customers to become followers your brand.

  • Benchmark Report/ Result Evaluation:

Many of email marketing service providers (like,, provides benchmark report you can comapre and evaluate your result through benchmark report.

  • Scalable:

Email marketing is scalable, you can send large number of emails to reach large audiences.

  • Easy to Use:

Its easy to use or get started, you do not need or require a huge reams in order to be successful. Just compose an email campaign with facinated templates, videos, images and logos.

  • Eviromentally friendly:

Email marketing is eviromentally friendly than postal mail.

  • Real Time Marketing:

It is real time marketing, you can reach or connect your customers in real time using automated trigger.

  • Email Automation Tool:

Email automation is the best tool in email marketing through email automation you can send welcome emails or order confirmation/ pending to your customer if they didn’t place the order due to some reason.

  • Use by many people:

A report from a survery 91% of consumers use email. You can reach customers by offering discounts and promo’s.

  • Low cost:

One of the biggest advantage of email marketing it is low cost compared to other marketing channels and mainstreams.

Top 5 Cheap Email marketing software providers:

Before starting sending emails make sure that you have right EMS provider so you can save your time and money.

  • Hotsol:

Best email marketing service provider. The leading email service for purchased list.

  • PowerMTA Servers:

With powermta servers you can send millions of emails daily efficiently at very low cost.

  • Massmailservers:

Massmail email marketing offers best email marketing plans at cheap rates.

  • Instant Bulk SMTP:

Instant bulk smtp servers allows you send promotional emails at cheap rates.

  • Bulk Mail VPS:

Send bulk emails with 100% deliverability rate.

Importance of Email Marketing:

After reading above advantages of email marketing, now you know the importance of email marketing and how you can use it to grow you business and you can start using it with implementation plan. But before sending emails you should work on your content and email list, what type of content you are offering to your subscibers.

5 huge Mistakes that you should avoid in Email Marketing Campaign:

In marketing we use some techniques and tactics but Before using any strategy there are some rules and regulation you have to follow if you want to succeed your email campaign. There are some common mistakes you need to avoid them if you want people to open and response when they receive your emails.

In this article you will know about the most common mistakes that can ruin your email campaign and how to avoid them if you want you email campaigns to be successful.

Always prefer the right tool:

Most of the email marketing platforms offers same to their users (in what they are offering) but it does not mean its suits to everyone if something is good for someone might be it doesn’t suit to others. Some emails service providers might not offer the same thing you need to run a successful campaign or they may be offer over pricing and quality. The best way to decide before using the tool you must review its pros and also compared them to other similar tools after that you will decide the right for you.

Ignoring terms of guidelines:

Many business face trouble for violating the terms of conditions of email marketing providers or GDPR regulations. Before using you must read the terms of services of the email service providers and GDPR rules. Make sure you are sending or running your campaign in the given guidelines otherwise they will shut your account down and blacklist your domain if you are sending spammy content or the restricted content. There are so many spam trappers websites that blacklist spam content. So, be careful before sending emails.

Sending Unsual content :

A lot of email marketing campaign fail due to sending low quailty content. Forgetting add a call to action and using bad subject lines these are very major mistakes and that your company might pay for this. No matter what type of campaign you are running you must be focused on the subject line that show how you sell your message to your customer. A faciated campaign includes an eye catchy subject line that hooks your reader. If you do not do this your email will endup in trash folder.

Forgetting a call-to-action:

You think about your business all day, night everyday, weekends or holidays its does not matter because its your business definitely you will think about it and it will always in your mind.

Well ! it would be pretty nice when your customer feels the same way as you do or think that not the case. So only sending them ‘HELLO’ message does not add any happiness in their life. All of your emails must conatin a clear message that have purpose or clear CTA that drives the clear sense of goal.

Sending too many emails:

If someone subscibe your email it does not mean you fill their inbox with plenty of messages all day. A normal person who works in office receive 121 emails all day. Just put yourself in consumers place. We sometimes checked emails and feel annoyed about those messages that don’t have any purpose.


Before starting business we have some plans in our mind, how to startup ? how to promote our brand? And the most important how to increase sales? For all that there is one answer choose the best marketing channel and marketing platform. All we want is maximum sales in minimum time, so for this plan the best and choose the right for your business. In email marketing platform first of all choose the best email marketing service providers and then follow their instructions and guidelines ignore all the mistakes (above mentioned) that can be harm your email marketing campaign.

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